About Fox Fishing Tackle
Who Is Fox International?
Founded in 1969, Fox International has grown from a small UK tackle company into one of the world's most respected carp and predator fishing brands. With over 55 years of innovation, Fox is synonymous with quality, durability, and cutting-edge design, trusted by anglers from club lakes to world record venues.
Heritage & Trust
Over 55 years of British tackle innovation. Fox is consistently voted a top brand in angling media and is used by some of the world's leading specimen anglers.
Research-Led Design
Every Fox product is developed and tested on real waters. Their R&D process involves professional anglers, ensuring every product solves genuine bankside problems.
Global Reach
Sold in 60+ countries, Fox is a truly international brand. Their reputation transcends local trends, a Fox product is recognised as quality worldwide.
Full Range Offering
From bivvies and reels to rods, luggage, terminal tackle and clothing, Fox covers every aspect of a carp angler's setup, making them an easy upsell brand.
Our Top 3 Fox Bestsellers
Fox Fishing Tackle has been our best-selling brand at Tackle Up for years, and it's easy to see why. Season after season, Fox consistently tops our sales charts across bivvies, reels and accessories. Our customers come back to Fox time and again because the gear simply performs, and we're proud to be a trusted stockist of the full range. Below are the three Fox products our customers have loved most so far this year.
Fox Frontier II Camo Bivvy
The Frontier II is Fox's flagship overnight shelter and a favourite among serious session anglers. Featuring a quick-pitch overwrap system, improved ventilation panels, and a full camo exterior for a low-profile look on pressured venues. Built with a robust yet lightweight frame and an inner wrap for cold-weather insulation, it performs in all British seasons.
Selling points:
- Used by Fox's own pro team
- Sets up in under 4 minutes
- Ideal for anglers upgrading from a basic shelter or buying their first quality bivvy
Fox EOS FS Carp Fishing Reel
The EOS FS is Fox's most popular entry-to-mid range free-spool reel, built for carp anglers who demand reliability without paying flagship prices. A baitrunner-style design with smooth drag, quality ball bearings, and a robust aluminium body. Equally at home on an estate lake or a big gravel pit.
Selling points:
- Outstanding value for a Fox reel
- Ideal starter buy for beginners
- Solid backup reel for experienced anglers
- Easy to upsell as a matched set of 3
Fox EOS Pro 2 Person Carp Fishing Bivvy
For anglers who want extra space, whether fishing with a partner or simply wanting room to move around during longer sessions. The EOS Pro 2 Man delivers Fox's renowned build quality at an accessible price point, with a full groundsheet, inner bag compatibility, and excellent weather resistance.
Selling points:
- Great first "proper" bivvy for new anglers
- Perfect gift purchase
- Appeals to couples and friends fishing together
- More space than the Frontier, lower cost than premium 2-man alternatives
Why Choose Fox? For Every Type of Angler
| Starting Out? | Already Fishing? |
|---|---|
| Trusted beginner range (EOS series) gives genuine quality without overspending | Higher-tier ranges (Warrior, Frontier, EOS Pro) are engineered for specimen-level sessions |
| Products are built to last, buy once, buy right philosophy saves money long-term | New season updates bring genuine functional improvements — not just cosmetic refreshes |
| Easy to find spares and compatible accessories as your kit grows | Bivvy ecosystem: Fox shelters, wraps, groundsheets and pods are designed to integrate seamlessly |
| Widely used on all UK waters, no stigma on pressured venues | Reel upgrades offer meaningfully improved drag systems and casting performance on big waters |
| Clear product progression, start with EOS, upgrade to EOS Pro or Warrior as skills develop | Camo Frontier finish excels on pressured, clear-water venues where concealment matters |
| Backed by a huge online community, pro angler tutorials and Fox content | Strong resale value, Fox gear holds its price if you choose to upgrade again |
Frequently Asked Questions
Is Fox a good brand for a complete beginner?
Absolutely. Fox's EOS range is specifically designed for anglers getting started in carp fishing. You get the reliability and build quality Fox is known for at a price point that doesn't require a huge outlay. Unlike cheap budget brands, Fox EOS gear won't need replacing after a season — making it genuinely better value over time.
How does Fox compare to other top carp brands like Nash or Korda?
Fox, Nash and Korda are all premium UK carp brands with excellent reputations. Fox tends to lead on shelters and reels with a particularly strong heritage in bivvies and bite indicators. Nash is known for exceptional sleeping systems, while Korda dominates terminal tackle. Many serious anglers use products from more than one brand — Fox is an excellent foundation for any setup.
Why spend more on Fox when cheaper alternatives exist?
Budget tackle often costs more over time, zips fail, frames bend, and drag systems wear out quickly. Fox products are built to last multiple seasons of hard use. When you factor in longevity, the cost-per-session of a Fox product is typically lower than a cheap alternative that needs replacing within a year. It's an investment that pays off on the bank.
If I invest in Fox fishing tackle, does all my angling gear need to be Fox?
Not at all, and this is one of the great things about Fox as a brand. Fox products are designed to work perfectly as standalone purchases alongside gear from other manufacturers. Many experienced anglers mix brands, choosing Fox for the areas they excel in, particularly bivvies, reels and bite indication, while using other brands for rods, terminal tackle or clothing. There's no requirement to go all-in on one brand, and Fox doesn't lock you into an ecosystem. Buy what works best for your fishing, your budget and your style. Our team at Tackle Up are always happy to help you build a setup that's right for you — whatever mix of brands suits your angling.
Where can I buy Fox Fishing Tackle?
You can buy Fox Fishing Tackle from Tackle Up, an authorised Fox stockist. We offer three easy ways to shop:
- Shop the full Fox range at www.tackle-up.co.uk with free UK delivery on orders over £30.
- Order online and collect in store at your convenience.
- Pop into our store in Felixstowe, Suffolk where our team are on hand to offer expert advice and help you find the right Fox gear for your fishing.